AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps in Latin America Q2 2025 Performance
Explore the performance of the top consumer finance apps in Latin America for Q2 2025, including trends in downloads, revenue, and active users on a unified platform.
In the second quarter of 2025, the top consumer finance applications in Latin America demonstrated varied performance trends across downloads, revenue, and active user metrics. Here's a closer look at the top five apps:
Mobills - Budget Planner from Toro Investimentos Ltda. saw its weekly revenue peak at approximately $35.9K in early May before settling around $29.8K by the end of June. Weekly downloads fluctuated, reaching a high of 23.8K in late June. The app's active user base showed resilience, growing from 531K to nearly 545K over the quarter.
Splitwise experienced steady weekly revenue, with a notable rise to $16.2K at the end of June. Downloads spiked mid-quarter, peaking at 30.1K in late April. Active users remained consistent, starting at 504K and ending at a similar level.
Organizze Budget Planner, published by Organizze Tecnologia LTDA, saw weekly revenue increase to $12.8K by June's end. While downloads remained stable, hovering around 7K, active users began at 215K and ended at 208K, showing minor fluctuations.
Minhas Finanças | Pessoais from Nimtech Tecnologia da Informacao LTDA increased its weekly revenue to $7.4K by the end of June. Downloads reached nearly 9.5K in the same period, and active users rose from 268K to 272K, indicating a steady growth.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. maintained consistent revenue, peaking at $5K in late June. Downloads showed a significant increase in early May, reaching 24.8K, while active users decreased slightly from 76K to 69K over the quarter.
These insights are derived from Sensor Tower data, providing a comprehensive look into the performance of leading consumer finance apps in the region. For more detailed analytics and trends, visit Sensor Tower's platform.
